Yes, That is a bag of flour. Yes, it has a big whole in it. And Yes, Chloe & Sophie decided that even though I pay out the butt to get food with out wheat in it that they wanted some wheat in the diet! So Just thought I would post a warning. If you have mischievous pups.. Don't leave you flour back sitting on the floor when you get back from grocery shopping...! LOL it was funny I wish I would have gotten a picture of them eating it. But I was on the phone on a business call.